Privacy policy

Last updated: November 13, 2025

Supplimax operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Supplimax is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, device identifiers, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services, pages visited, links clicked, products viewed, time spent on pages, and other similar browsing behavior.
Location information including general geographic location information derived from your IP address.
Advertising and analytics data including information about your responses to advertisements, engagement with marketing materials, and conversion events.

Personal Information Sources
We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties including advertising and analytics partners such as Meta (Facebook).

Cookies and Tracking Technologies
We use cookies and similar tracking technologies (collectively, "Cookies") to collect and use personal information about you. For further information about the types of Cookies we use, why, and how you can control Cookies, please see below.

What are Cookies?
Cookies are small text files that are stored on your browser or device by websites, apps, online media, and advertisements. We use Cookies and similar technologies for purposes such as:

- Authenticating users
- Remembering user preferences and settings
- Determining the popularity of content
- Delivering and measuring the effectiveness of advertising campaigns
- Analyzing site traffic and trends, and generally understanding the online behaviors and interests of people who interact with our Services

Types of Cookies We Use:

Essential Cookies: These cookies are strictly necessary to provide you with services available through our Services and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the Services, you cannot refuse them.

Analytics and Performance Cookies: These cookies collect information about how you use our Services, such as which pages you visit most often and any error messages you may receive. These cookies help us improve how our Services work.

Advertising Cookies: These cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests.

Meta Pixel and Facebook Technologies
We use the Meta Pixel (formerly Facebook Pixel), a piece of code provided by Meta Platforms, Inc. ("Meta" or "Facebook"), on our website. The Meta Pixel allows us to measure the effectiveness of our advertising, understand the actions people take on our website, and deliver personalized advertising to you.

Information Collected by Meta Pixel:
The Meta Pixel automatically collects information about your visit to our website, including:

- Page views and content viewed
- Products added to cart, viewed, or purchased
- Search queries on our website
- Button clicks and other interactions
- Device information (type, operating system, browser)
- IP address and general location information
- Unique identifiers and cookie data

How Meta Uses This Information:
Meta processes this information to:

- Deliver targeted advertisements to you on Facebook, Instagram, and other Meta platforms
- Measure and optimize the performance of our advertising campaigns
- Build custom audiences and lookalike audiences for advertising purposes
- Provide us with analytics about website visitors and conversions
- Enable remarketing to show you relevant ads after you've visited our website

Legal Basis for Processing:
In the UK and European Economic Area, we rely on your consent to use the Meta Pixel for advertising and analytics purposes. When you first visit our website, you will be asked to provide consent through our cookie banner. You may withdraw your consent at any time through your cookie preferences.

Opting Out of Meta Pixel Tracking:
You have several options to control Meta Pixel tracking:

Cookie Settings: You can manage your cookie preferences through the cookie banner on our website or by adjusting your browser settings to block or delete cookies.

Facebook Ad Settings: You can control the ads you see on Facebook by visiting your Facebook Ad Preferences at: https://www.facebook.com/ads/preferences

Meta Privacy Center: Learn more about how Meta handles your data at: https://www.facebook.com/privacy/center

Browser Settings: You can set your browser to refuse all or some cookies, or to alert you when websites set or access cookies.

Please note that if you choose to disable cookies or opt out of tracking, some features of our Services may not function properly, and your user experience may be affected.

Data Sharing with Meta:
When you interact with our website, information is shared with Meta as a third-party data processor. Meta acts as an independent data controller for the information it receives and processes it according to its own privacy policy. We recommend reviewing Meta's Data Policy at: https://www.facebook.com/privacy/policy

How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.

Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites (including on Meta platforms such as Facebook and Instagram), including based on items you previously have purchased or added to your cart and other activity on the Services. This includes using the Meta Pixel to deliver targeted advertising, measure campaign effectiveness, and create custom audiences based on your interactions with our website.

Analytics and Insights. We use your personal information, including data collected through cookies and the Meta Pixel, to analyze how visitors use our Services, understand customer behavior and preferences, measure the effectiveness of our marketing campaigns, and improve our products, services, and customer experience.

Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.

Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.

Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).

With Meta Platforms, Inc. and other advertising and analytics partners. We share information with Meta through the Meta Pixel to enable targeted advertising, measure ad performance, and analyse website traffic. Meta processes this information as an independent data controller according to its own privacy policy. You can learn more about how Meta uses your information and manage your ad preferences at: https://www.facebook.com/privacy/center

With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites.

When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.

With our affiliates or otherwise within our corporate group.

In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties, including social media platforms such as Facebook and Instagram. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

Right to Access / Know. You may have a right to request access to personal information that we hold about you, including information shared with third parties such as Meta.

Right to Delete. You may have a right to request that we delete personal information we maintain about you. Please note that we cannot control or delete information that has already been shared with third parties such as Meta, but we can stop future data sharing.

Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.

Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

Right to Object to Targeted Advertising. You have the right to opt out of targeted advertising delivered through the Meta Pixel and other advertising technologies. You can do this by:
- Managing your cookie preferences on our website
- Visiting Facebook Ad Preferences: https://www.facebook.com/ads/preferences
- Using browser settings to block cookies
- Visiting industry opt-out pages such as: http://www.aboutads.info/choices/ or http://www.youronlinechoices.eu/

Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:

Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes, including processing for direct marketing or targeted advertising.

Withdrawal of Consent: Where we rely on consent to process your personal information (such as for the Meta Pixel and advertising cookies), you have the right to withdraw this consent at any time through our cookie banner or cookie settings. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en. To learn more about how Meta processes your information and your rights, visit https://www.facebook.com/privacy/center.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. 

For the UK, you can contact the Information Commissioner's Office (ICO) at: https://ico.org.uk/make-a-complaint/

For the EEA, you can find a list of the responsible data protection supervisory authorities here: https://edpb.europa.eu/about-edpb/board/members_en

International Transfers
Please note that we may transfer, store and process your personal information outside the country you live in, including to the United States where Meta and Shopify are headquartered.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Meta processes data globally and may transfer your information to the United States and other countries. Meta relies on Standard Contractual Clauses and other appropriate safeguards for international data transfers. For more information, please review Meta's Privacy Policy.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at enquiries@supplimax.co.uk or contact us at Top Tier Time Ltd, Suite 2691, 37 Westminster Buildings, Nottingham, ENG, NG1 6LG, GB. For the purpose of applicable data protection laws, we are the data controller of your personal information.

Additional Resources
For more information about protecting your privacy online, you may wish to visit:
- UK Information Commissioner's Office: https://ico.org.uk/
- Facebook Privacy Center: https://www.facebook.com/privacy/center
- Your Online Choices (EU): http://www.youronlinechoices.eu/
- Network Advertising Initiative Opt-Out: http://www.networkadvertising.org/choices/